Our experts are willing to offer a wide range of customized consultations which suit our clients’ needs.

Edge offers HR Consultancy services in various areas, namely:

• Assessment of Training Needs
• Organizational Structure Design
• Human Resources Practice Audit
• Manpower Planning and Succession Plan
• Leadership and Management Assessment
• Employees Handbook and Policies Documentation

• Assessment Center
• Compensation and Benefits Systems, Job Analysis, and Job Description
• Performance Management System
• Recruitment and Selection System
• Training and Development System

As a consultant, part of our services includes providing organizations, where appropriate, with their sales and marketing internal assessment/audit. Before deciding what kind of intervention to use, we need to thoroughly understand the current issues/concerns of the company as well as the common practices to properly identify areas of improvement (help and implementation).

Findings and Recommendations: Based on the Internal Assessment and Research Findings, the management consultancy will be designed by Edge Consultants. Meetings will be arranged with our client’s management to discuss scope and framework of the service until final ap- proval is granted on the consultancy.

Our services include:

• Brand Strategy Consulting
• Retail Strategy Consulting
• New Product Development Consulting
• Pricing Strategy Consulting
• Sales and Channel Management Consulting
• Marketing Planning
• Export Strategy and Market Entry Strategy Consulting (Locally and Internationally)

Export Readiness: It is the start point to determine if exporting is a viable option for the designated company, product or service and it helps to make effective suggestions based on logical,
systematic thinking

Preliminary Market Research: To help the designated company agree on the destination coun- try(ies), to preliminary profile the target markets and scope the detailed market research if needed

Full Fledged Market Research: To understand the target market and its dynamics at all levels

Set Export Plan: To devise a high level export plan for the target markets specifying the market entry modes, target segments, offered products and services, price & payment terms, and promotional activities

Getting Your Product Ready: To assist in defining the modifications needed on the product and ser- vice. It also covers working with an advertising company on developing a brand suitable for export and all other related promotional activities

Formulating the Export Department: To assist the client by creating the hierarchy of the export department and the job description / selection criteria for its staff and setting the required procedures

Edge consultants have the ability to develop marketing plans that detail how a business intends to offer its products or services to consumers and influence their purchases. A typical retail strat- egy might illustrate how best to place and display the company’s products in retail outlets and how to attract optimal consumer interest at those locations with tools such as price discounts, placement, retailer incentives and signs. The marketing plan covers:

• Target Segment Identification
• Retail Format/Retail Mix
• Sustainable Competitive Advantage ( Market Study Researches )
• Retail Concept Creation
• Retail Identity Development
• Retail Expansion Plan

Edge consultants assist corporates in studying the regional market. We help foreign clients to venture into Egypt by offering them decision support through allowing them access to regional market data. Market Access studies cover:

• Market Feasibility Studies
• Consumer Insight
• Need/Gap Analysis
• Segmentation Analysis

We assist our clients in measuring their satisfaction levels of their external and internal custom- ers. We also help them in improving the monitoring and evaluation systems. The interfaces on which we conduct satisfaction studies are:

• Consumer Satisfaction
• Internal Customer Satisfaction
• Supplier Satisfaction
• Distribution Satisfaction
• Image Assessment
• Product/Service Benchmarking
• Advertising Effectiveness
• Salary Surveys

It isn’t always necessary to develop new surveys in order to gain new insights, sometimes ad- vanced statistical analysis can be applied to existing data in order to gain eye-opening insights.