Retail Management
Egypt is one of the largest markets in Africa. A country with a population of more than 90 million makes it one of the most attractive markets in the Arab world. When we look at the different sectors in Egypt – automotive, tourism, real estate, healthcare, media, telecommunications, etc – we find, by far, the retail market is the fastest growing sector. Retail sales have registered a compound annual growth rate (CAGR) of 14.2% between 2007 and 2011, reaching US$103bn. In fact, Egypt ranks 13thas the most attractive retail market worldwide, resting on the back of its growing population.
Yet it is confirmed by the experts that the retailing expertise of the Egyptian labor market needs much more development to benefit from the expected retail growth.
According to employers, employees with such skills and knowledge are more likely to be hired or promoted to management and leadership roles.
COURSE OBJECTIVES
- Learn how retailing works and the factors that influence its success
- Learn personal selling mechanics
- Learn marketing mix in retailing
- Understand how to create a shopping experience that builds customer loyalty
- Learn the sales and service support functions
- Understand strategic management in retailing
COURSE CONTENT
- Selling techniques
- Getting the job well done – sales cycle
- The Customer Experience
- Building the Attitude
- Marketing in Retail Industry
- Customer Service Quality
- Customer Care
- Customer Relationship Management (CRM)
- Retail Strategies and Brand Management
- Trends in retailing
“My Company is an extension of me. So when I designed my stores, I wanted people to feel that they were in my home” – Tory Burch – Founder and Creative Director of Tory Burch LLC
“Get closer than ever to your customers. So close that you tell them what they need well before they realize them themselves” – Steve Jobs – Chairman, CEO, and Co-Founder of Apple Inc